Organic search did not disappear. It decoupled from clicks, then reemerged inside AI answers, creating a visibility and revenue crisis for manufacturers.
AI assistants now dominate clean energy and EV research, forcing manufacturers to adapt their data and marketing strategies or risk disappearing from customer consideration.
AI is putting real pressure on grids and power markets, but the scale and timing of the “crisis” vary widely by region, project type, and policy response.
