Greenlane's introduction of the Charge On Us dealer program marks a significant step in addressing the barriers to electric truck adoption for fleet customers. By offering $500 in charging credits and six months of complimentary access to the Greenlane Edge subscription with every qualifying electric truck sold, the program aims to alleviate the financial burdens associated with electrification. The partnership with Velocity Truck Centers, the first dealer to join, underscores the initiative's potential to reshape the commercial vehicle landscape by providing essential support and resources to dealerships. This strategic move not only enhances the attractiveness of electric trucks but also positions Greenlane as a pivotal player in the public charging infrastructure sector.
The Charge On Us program is designed to streamline the transition to electric vehicles by offering dealers access to a robust public charging network and valuable operational tools. Participants benefit from sales support, marketing resources, and customer service, enabling them to conduct pilot programs that demonstrate the practicality of electric trucks. As Scott Zeppenfeldt, COO of Velocity Truck Centers, highlights, the program effectively mitigates the complexities of charging logistics, allowing customers to leverage existing infrastructure rather than invest in their own. This approach not only simplifies the electrification process but also reinforces the importance of collaboration between manufacturers and dealers in driving the adoption of electric commercial vehicles.
