The collaboration between Mattel's Brick Shop, Hot Wheels, and Audi introduces a unique opportunity for automotive enthusiasts to engage with iconic models through a hands-on building experience. The new 1:32 scale Audi RS2 Avant and 1:16 scale Audi R8 LMS sets not only celebrate the legacy of these vehicles but also address a growing demand for interactive collectibles. The RS2 Avant, a product of a brief partnership with Porsche in the 1990s, is particularly noteworthy; with only 2,900 units produced, it represents a rare piece of automotive history. The model captures the essence of the original, featuring the powerful 2.2-liter turbocharged engine that made the RS2 a standout in its era.
The introduction of these building sets signifies a strategic move to blend nostalgia with modern consumer engagement, appealing to both adult collectors and younger audiences. Priced at $19.99 for the RS2 and starting at $49.99 for the R8 LMS, these models are positioned as accessible luxury items. Ted Wu, Mattel's global head of vehicles and building sets, emphasizes the importance of this collaboration in enhancing the relationship between fans and their favorite vehicles. As pre-orders become available through major retailers, the anticipation builds for a fall release, marking a significant moment in the intersection of automotive culture and interactive play.
